Tuesday, January 26, 2010
BASECAMP Coaching
Big News for iPhone
The company is widely expected to unveil a new tablet computer Wednesday, but that may not be all it will have to talk about. Apple will also announce the end of exclusive hold on the device in the U.S., according to a source cited in a Hot Hardware report.
Cupertino may also split carrier rights for its much-anticipated tablet between AT&T and Verizon.
That might sound like bad news for AT&T, but the company may be eager to let another wireless company share the burden of carrying the data-hungry device. While the iPhone has helped the carrier sign up gobs of new subscribers over the years, it has also cost it considerably in terms of reputation due to the strain its users put on AT&T's network.
Industry Scuttlebutt
What other network may step in and begin selling iPhones? Verizon has often been viewed as a likely candidate, and one of the many rumors surrounding the expected Apple tablet is that both Verizon and AT&T will share wireless data service rights on that device.
Meanwhile, AT&T executives are expressing muted glee that another carrier will be carrying the iPhone together with the problems it brings, according to the Hot Hardware report.
Some AT&T executives reportedly feel that the iPhone is hurting the carrier's image because it's a data hog and, hence, impacts wireless service. AT&T will introduce several other new smartphones on other platforms to make up for losing the right to exclusively carry the iPhone in the U.S., according to the report.
Smile Though Your Heart Is Breaking
The chances are good that the rumor mill is right about Apple and Verizon, Jim McGregor, chief strategy analyst at In-Stat, told MacNewsWorld. "The FTC and the Obama administration are pushing in that direction," he explained. "In addition, Google's (Nasdaq: GOOG) entry into the market in a manner more similar to a European business model is pushing the market away from exclusive deals."
AT&T's trying to put a good spin on the chance of losing the exclusive right to carry the iPhone in the U.S., Carl Howe, director of anywhere research at the Yankee Group, told MacNewsWorld. "I think AT&T's trying to give the impression that it's happy to share the pain with Verizon," he explained.
However, the carrier will take a hard hit in the pocketbook. For one thing, the iPhone was a major contributor to AT&T's wireless revenues, according to its third quarter 2009 financial report.
"One thing AT&T says in its Q3 financial results is that the net present value of an iPhone subscriber is twice as high as that of the average post-paid subscriber," Alex Spektor, an analyst at Strategy Analytics, told MacNewsWorld. "That means AT&T gets twice as much cash or cash equivalent out of an iPhone customer as it does from any other subscriber on its post-paid network. That's a pretty good value proposition, and losing the iPhone would only mean AT&T would lose the potential for a healthy cash stream."
A post-paid subscriber is one who has a contract with a wireless carrier.
Getting other smartphones on other platforms won't help. At the Consumer Electronics Show in Las Vegas this month, AT&T announced it would add seven new smartphones to its lineup this year. Five are Android smartphones, and the remaining two from Palm (Nasdaq: PALM), running the latter's webOS platform.
"New smartphones aren't going to make things for AT&T because their users will also call down a lot of data, like iPhone owners," Yankee Group's Howe pointed out.
The Back Story
It's no secret that many iPhone users are upset over AT&T's wireless service. They have complained vociferously on the Internet, and things came to a head in December when Ralph de la Vega, who heads up AT&T's wireless operations, told an investor conference in New York that the carrier was considering incentives to get consumers to reduce their data consumption.
He hinted that AT&T might consider fees tied to usage and noted that only three percent of the carrier's customers, mainly iPhone users, are responsible for 40 percent of total data usage.
In addition, some Apple investors have for some time been calling on Apple to add a second wireless carrier in the U.S., pointing out that it increased its income considerably when it did so elsewhere.
The Possible Impact on AT&T
While AT&T will be impacted if Apple does indeed sign up Verizon as its second U.S. carrier for the iPhone, don't expect an overnight change, Yankee Group's Howe said. "Current users may migrate very slowly because they have two-year contracts which are staggered and because the initial uptake for the iPhone was very slow," he pointed out.
Further, Verizon is a little more expensive than other networks, and that might dissuade potential customers, Howe said. "Verizon tends to charge a little bit more for its network, and we'll have to see whether consumers take it up," he explainedWednesday, January 20, 2010
JOTT - The New REAL ESTATE Assistant
Jott Assistant from Jott on Vimeo.
Thursday, January 14, 2010
Three Tips to Save You More Time with Electronic Signature
One of the many reasons why DocuSign leads the market in electronic signature services is that DocuSign securely enables businesses to electronically send, sign and manage documents with confidence.
By including paperless processes in your business, you can reduce, if not eliminate, the piles of paper generated from faxing documents back and forth. This is green and more importantly, it saves you TIME.
DocuSign electronic signature also offers features designed to save you even more time:
DocuSign integrates with all of the major forms providers, meaning that you can continue to create your documents using the software you’re already familiar with. For example, DocuSign is also fully integrated with zipForm 6 – take a look at the video below:
DocuSign will also send courtesy copies to anyone else who needs a copy of your signed documents. Simply include the name, email address and designate them as a “CC” recipient when you’re preparing your documents for signature. This saves you even more time, by eliminating the need to manually download signed documents, attach them to an email and forward them to the other agent on the transaction.
With DocuSign, you can take advantage of time saving features such as templates and Intelligent Document Recognition (IDR). Once you’ve created a template by marking your documents for e-signature and initials for a role recipient, the next time you need to send a the same type of document, IDR will propose a template if it detects a match. You select the template and the e-signature and initial tabs will be automatically applied.
These time-saving tips mean that you have more time to focus on what you want, instead of chasing paper back and forth.
Want to learn more about DocuSign Electronic Signature Services for Real Estate? Find more information on our e-Signature solution for real estate here. Between now and the end of the year, REALTORS® can take advantage of DocuSign’s special ESIGN Advantage Promotion for REALTORS® - a special promotion from the official and exclusive provider of electronic signature under the REALTOR Benefits® Program.
Monday, January 11, 2010
Wishing you were at Connect NYC? Join virtually!
Tune in Wed. January 13th! Ask questions live via Twitter and Facebook to some of the very best leaders in the industry.
Brand NEW for Connect NYC 2010: Live Streaming and Interactive Video – “Spinnio” – courtesy of Dustin Luther. We will be LIVE on Wed. Jan. 13th from 11 am (EST) – 2:45 pm (EST) and then 5-6 pm (EST). During that time you can watch Inman News Columnist and Broker/Owner, Kris Berg interview some of the best of the best in the industry. You will be able to ask questions via Twitter and Facebook!
If you are going to be at Real Estate Connect NYC make sure to stop by the Inman booth (#904).
Click HERE to see the Inman Spinnio page and make sure to check back Wednesday to see all the action!
Scheduled so far are:
- Brad Inman, publisher Inman News (Wed. 1/13 at 1 pm EST/10 am PST)
- Craig Newmark, founder of craigslist.com (Wed. 1/13 at 2:30 pm EST/11:30 am PST).
This will be a great opportunity to “turn the tables” on these guys and ask hard-hitting questions.
Not yet registered? Very limited seating still available – click here to register.
View the complete conference program.
Written by: Katie Lance, Marketing Manager, Inman News
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Make sure to follow Inman News on Twitter too!
7 Principles for Drip Email Campaigns that don’t suck
Like everyone else on Earth, I hate being on the receiving end of an email drip campaign. Spammy, repetitive, annoying, often just barely better than a lottery-winner-notification from Nigeria, the real estate agent’s drip campaign can be the lifeblood of his business, or the death of it.
After dozens of changes and experiments with my own campaigns, I offer the 7 most important things I’ve learned about drip campaigns for real estate:
- People hate HTML rich emails. If your drip emails have lots of colorful HTML and banners, they might suck. If you want people to read your emails, then keep them simple with no banners and pictures of your happy home selling face. Nothing says “SPAM” like a colorful email that looks like it came from Best Buy. People are more likely to respond to auto-responders if they don’t know it’s an auto-responder.
- Long emails suck. You don’t read long emails from anyone, not even people you like. So why would anyone want to take 5 minutes to read a email from a real estate agent? I’ve found that the most effective emails are about 3-4 sentences. If a prospect can read it in 15 seconds, he might actually take 5 more seconds to reply. (I sometimes use emails with no caps in the sentences. That looks authentic, though a little amateur.)
- Give people a reason to respond, or your email sucks. If your email doesn’t ask a question or give the reader a good reason to reply, will they? End your email with something like, “When are you thinking of moving?” Or, “Let me know what you think of this house.”
- Emailing too frequently might suck. If you email me every week, I’m eventually going to mark you as ‘junk’ in my Google account. Don’t email people every week if they aren’t moving for a year. If a buyer has no time frame for moving, then once a month is plenty, maybe even too often. Early on in my career I had everyone getting a weekly email with properties. The vast majority of those people opted out of my emails within a few months.
- Irrelevant emails suck. You can’t just have one email campaign, because you don’t just have one type of client. Buyers should get buyer emails, sellers should get seller emails. Prospects with no set time frame should get long term, spread out emails that just remind them you are there. You want a custom email campaign for each types of lead, prospect, and client you are working with. And by the way, those are 3 very different types of people I just mentioned. A lead is not a prospect, which is not a client, yet.
- If you don’t send properties, your emails might suck. I say “might” because not every drip email needs to show properties. But if you have a buyer, chances are they would rather see properties of interest than your pretty face. Sellers want to see homes sold or listed in their neighborhood. If you know anything about the recipient, sending properties of interest is your best bet.
- And lastly, for the love of all things email, don’t forward jokes or trite little stories about your cat. I am actually on one Texas agent’s list and she forwards jokes to her entire sphere of influence (including me) about once a week. Let me assure you, her emails suck.