Thursday, February 11, 2010

How do you protect your data?

Did you know that 140,000 hard drives crash every week in the United States? I should know, it happened to me the other day. All my photos, music, work, argggg!!!! And my external back up drive was full and hadn't backed up in months! So I lost everything!

Then I was referred, by a trusted expert in the field, on an online back up service, Mozy.com. For $4.95 a month, you can back up all you data nightly, unlimited space, maximum security. Now that's piece of mind.

I can't stress enough how important backing up your computer is today. You cannot rely on keeping your files in your email, or your computer and thinking it will be there forever. Do something to protect you business and your personal data NOW.

Here is more information on Mozy.com

What is Mozy?

Mozy is a secure online backup service. It's a simple, smart and economical way to protect your data from hazards like file corruption, accidental deletion and hardware failure. Mozy regularly backs up your files to its secure servers automatically so that you never have to worry about losing important data.

What’s so special about Mozy?

Mozy is simply the best online backup service available. Here are just a few of the reasons we can claim this distinction:

  • Mozy is simple to set up.
  • It performs backups automatically in the background while you continue working.
  • It handles versioning, storing yesterday's renditions as well as today's renditions of your files with each backup, allowing you to pull data from different backup dates.
  • It encrypts all your files before transferring them to storage.
  • It's fast because it backs up only the data that has changed.
  • It backs up both open and locked files.
  • It's inexpensive and reliable.

Check out the News and Press area of our website to see what some of the nation's most respected newspapers and trade publications are saying about us. You'll see that Mozy is much more than just a catchy name. We're the best in the business - and getting better every day.

How do I use MozyHome?

Simply install the software on your computer, select the files you want to back up and then never worry about data loss again. Once you set it up, MozyHome automatically backs up your data for you at regular intervals. You don't even have to think about it.

How much does it cost?

MozyHome customers may purchase unlimited backup for less than $5 per month. And a one-year subscription gives you one month free, making the cost of unlimited data backup only $54.45 per year. With a two-year subscription, you get three months free.

MozyHome customers can also get a 2 GB account for free — and assign up to two computers to one account. Simply download the client and log in with the same username and password, and your second machine will be associated with your account.

MozyHome Unlimited users may add up to five computers to their account and must purchase an additional license ($4.95/month) for each computer added.

Who owns Mozy?

Mozy is owned by EMC Corporation, a Fortune 500 company. EMC is the world leader in information storage, information management, and data protection software.

Tuesday, February 9, 2010

I just received a new lead from Net Aspects, what do I do?

Question:
I just received a new lead, what do I do? How should I react to this?


Solution:
A new lead is very exciting. Business which you haven't had to cold call or "work the phones" to develop is always a time to rejoice. However, dealing with an electronic lead requires some patience and special skills.

First of all, you're probably reacting because you received a lead alert like the one below to your email or mobile device.



Login to SalesAspects. If you have the Contacts panel on your desktop, you can see right there that you have an unaccepted contact. If you don't, go ahead and click on Contacts, then click on the Views menu and you'll see your unaccepted contacts there.



Go ahead and click on that to view your unaccepted contacts in SalesAspects Contact Manager. You're going to want to go ahead and accept this contact using the accept button to gain access to all of the details. Those details will let you know what the contact is looking for so you can give them a call and effectively address their question.




On the general screen you get as much information as the contact has volunteered. Sometimes you'll get a phone number, usually you'll get an email. You may also get a zip code or other information depending on what form on the website the contact filled out.

Now that you have all the tabs, go ahead and click on the leads tab, then choose the lead to view. Sometimes there are more than one lead. Click to view the details of the lead and see what the person asked.






Now that you know what the contact wants, you can give them a call and talk to them about their needs. Fill in the contact record general with any additional information you learn - spouse's names, phone numbers, work places, etc.

A good thing to do is to use the Notes feature in SalesAspects to record your conversation. Notes will let you keep track of information there isn't a spot for in SalesAspects. It also lets you communicate information to other members of your team - whether you are working in your own team or as part of a company team. You can even view the notes of others on your team.



Now that you've talked to the customer and made a note, there's a good follow up you should do which is to start the contact on an eFarming drip email marketing campaign. In order to do this, you need to have a few eFarming campaigns setup on your account. See the related issues below to setup eFarming on your account so you're ready.

From the General tab, scroll down in the bottom window to the eFarming section and add a drip email campaign. That you add them to ANY campaign is more important than the information you send. Of course you do not want to disrespect them by sending them something off topic, but if the topic is close, go ahead and send it. eFarming sends your brand and image to the contact on a recurring basis. Its a way to keep them aware of you, so even if they're not ready to go today, they'll remember you when they are!



A final tool you have to use is the Audit trail. The audit trail shows you everything that has happened with this contact in the past. This is more of a tool you may find useful once the contact has been worked for several weeks or months and other leads and events have occurred with the contact.




Here are a couple of notes specific to Real Estate and Property Searches.

A lot of the Leads you'll receive will be Registrations. A Registration is creating a user account on the website. The customer hasn't necessarily asked for any information, but they are a prospect who should be followed up on because they expressed an interest on your website.

In the Leads tab, you'll see the Lead is a Website Registration.



Since this is a registration, you can gain further insight into the contact's interest using the property search tab. Click on the Property Search tab and you'll have a row of links at the top of the screen. You can click on them to see the information the customer has entered. You will often not have Saved Searches or Saved properties, but you will normally have viewed searches and viewed properties.



Finally, a 2nd way, in addition to eFarming which you can use for Real Estate buyers is to setup a saved search and New Listing Email Notification. When you use SalesAspects to send out Email Notifications, they are branded like your eFarming messages - which makes them a great way to keep you and your brand in front of the prospects, particularly when their purchase timeframe is farther away.

Simply create a saved search and mark it to send email on a recurring basis to the prospect.



For more about Contact Management and SalesAspects, see the related items below.


Related Issues:
  • VIDEO: How to create and manage eFarming campaigns
  • VIDEO: SalesAspects Overview
  • Why is there a column in my contacts that says IL?
  • Can I turn off the fields for beds and bath on the property search?
  • I accidentally deleted one of the boxes on my home screen. How do I get it back?
  • VIDEO: How to setup your Notifications
  • How to create an eFarming campaign
  • How do I add contacts to my efarming campaign?
  • How do I set up to be notified when I have a new lead?
  • Creating Contact Groups and Adding/managing them on contact records

    Question:
    How do I create a Contact Group and add Contacts to a group?


    Solution:


    It is harder to decide how to organize your contacts than to add groups to SalesAspects.

    Before you begin adding groups, think about how you want to organize your contacts.

    Some suggestions -
    Type of transaction (buyer/seller/investor)
    Type of property (commercial/residential/investment/vacation)
    Source (Church, Family, Kids Friends, Referrals, Website
    Geographic (Fairfield, Vacaville, Sacramento)

    Or anything which comes to mind. Contacts may belong to more than one group - they might be Buyers from Church in Fairfield!

    Once you decide on the type of group, you can proceed with the mechanics of adding the groups and then adding your contacts to a group.

    Login to SalesAspects, and choose contact groups from the contact menu. This will show you any groups you have now and how many contacts are in each one. You can rename the group, delete it, or click on the group name to make changes to existing groups.



    To add a new group, simply go to the end of the list (or to the box if you have no existing contact groups) and type your new group name in the box. Then click on Add Group.



    Add as many groups as you want to create, you can always make more later if you're not ready to add them all now.

    Now go back to your contact list. From the Contacts Menu choose Contacts.

    To add a contact to a group select a contact from the top half of the window. In the bottom half of the window where the contact's information appears, scroll down to the bottom of the window. On the left side will appear contact groups. Click Add.



    A window will pop up with a list of your groups. Choose the appropriate group and click Add.



    The screen will reload and show you the group you added. You can now move on and add the group to another contact OR add another group to this contact.



    You can also remove the group from this contact by clicking on the Remove button, either now if you made a mistake or in the future if you need to update the contact. You have to click to highlight the group before you can remove it.






    Related Issues:
  • How to send to a group of contacts using Contact Groups
  • How do I add contacts to my eFarming campaign?

    Question:
    How do I add contacts to my efarming campaign?

    Solution:
    To add a contact to a campaign go to the tools tab and then to Campaigns. Select the efarming campaign that you want to add contacts too. Then click on the contacts tab at the bottom. The click on the add contact button.




    After you click on add contacts, a box will appear on your screen with your contacts.




    You can either check the box next to the name of the contact to add or you can click on the box on the left hand side next to the word of contact and this will automatically check all the contact names on that page. Then click on add contacts. This will close the box and display your contacts on the efarming page to show which contacts you have added to that campaign.







    Related Issues:
    I just recieved a new lead, what do I do?

    How to create an eFarming campaign in Net Aspects

    Question:
    How do I create an eFarming campaign?


    Solution:

    From the tools menu, select eFarming and then Campaigns



    Click on New



    Fill out the Name, Description, Type and click Create



    You may now use the tools at the bottom of the campaign to add messages and contacts so that the campaign is sent out.






    Related Issues:
  • Overview of efarming
  • VIDEO: How to create and manage eFarming campaigns
  • I just recieved a new lead, what do I do?
  • Friday, February 5, 2010

    Chula Vista Market Trend Reports

    I will be posting these reports weekly for you use. You can download as a PDF and print these reports. They are Market Update Reports on all Chula Vista and then community breakdowns for each zip code in Chula Vista. If you are interested in another zip please email me. This is just one of the many new features McMillin Realty is implementing to help make us "the area experts"! Enjoy and happy selling!!!!