5 Real Estate Actions You Can Turn Into Facebook Actions

So you’ve set up your profile and got a spiffy profile picture. Now what? How can you create a presence on Facebook and use it to drive business? It’s not as difficult as it sounds. The fact is that many of the things you already do as a real estate agent can be turned into Facebook actions and help get your name circling amongst the millions of Facedbook users.

1-Turn Open Houses into Facebook Events
Announce your Open Houses by creating a Facebook event and inviting friends and fans.
DO make sure to include the location of the Open House in the title of the event and make the event public so even those you don’t invite can view the details and RSVP.
DO NOT do these every week. Your friends and fans will hate you. Try once a month or once every other month.

2-Turn Talking to People into Commenting on Thier Profiles
As an outgoing real estate agent you love meeting new people and building relationships. You can do that on Facebook by commenting on things that people post on their profiles.
DO dedicate at least 30 minutes twice a week to interacting with people on Facebook. And when people comment on your stuff, be sure to respond.
DO NOT go around promoting yourself and throwing out links to your website everywhere you go. Show people that you are interested in them as people, not just as potential clients

3-Turn Isolated Web Surfing into Community Article Sharing
How many times have you been researching on the Internet and found an insightful article that gave you fresh ideas? Your Facebook friends and fans would love to read that article. Use bookmarking sites like StumbleUpon, DiggIt and Delicious to share those articles via Facebook. Your friends will appreciate the info and comeback to your profile for more.
DO post articles that are pertinent to the real estate industry and that will get a conversation going amongst your friends and fans.
DO NOT share articles that are unreliable or that feature dancing cats.

4- Turn Cold Calls into Friend Requests
This is slightly misleading because you shouldn’t actually do “cold friend requests.” It’s an unspoken Facebook rule that if you have absolutely no connection to a person, do not friend them. However, if you are at your second cousin’s wedding and a couple at your table mentions that they are looking to buy a house, jot down their name and send them a friend request later.
DO send a little message with the request reminding them how you met and why you are friend requesting them.
DO NOT be afraid to request friends or fans. The worst that could happen is they could “deny” you and since this isn’t High School, I think we can all handle a little rejection.


5- Turn Your Regular Color Cards Into Color Cards With Your Facebook Information
When One Step Services prints your next batch of color cards, have them had a line with your Facebook url.
DO get a vanity url such as www.facebook.com/realtor. This way you do not have to use the long ugly url that Facebook gives you.
DO NOT put your Facebook link on the card and then not do anything with your profile or fan page. If you aren’t going to do any of the first 4 steps of this article, don’t bother with the last one.